El Panadero

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  • Client: El Panadero

  • Industry: Food & Drinks

  • Services: Branding, Logo, Visual Identity, Packaging Design, Social Media Templates.

The Challenge

A new brand that sells sour dough bread. The main requirement was to evoke a home-made look & feel, with the creation of a character to be used in the logo as the person responsible of cooking this type of bread.

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Process

First Steps

Sketches of a father figure baker, who is very wise, and enjoys making sour dough breads.

Elements like the kitchen hat was intended to have the form of a bread.

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Going Digital

After the sketching phase, we went digital. Even the typography was made by hand and then slightly retouched in the digital phase. 

Now it was time to choose our color palette.

Color Pallette

We wanted warm colors, and try to transmit the smell of a bread once it comes out of the oven. That feeling when you close your eyes and take a deep breath.

Typography

The main family font used for "El Panadero" is Courier New. Like using a writing machine, Delivering bread with notes using this typography somehow gives a sense of personalization.  

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Results

The final result. It was possible to create a pattern for the wrapping paper, social media templates, coffee mugs, apron, and seals to stamp in a recyclable bag.