The brand needed an urgent update. The logo was too old and it did not transmitted the high quality service they offer. Also, no guidelines existed, so nothing was well aligned.

Update and create the entire brand style, from logo all the way to stationery elements, without loosing the concept of the company.

Previous logo had a hand and a lotus flower, and other irrelevant elements. But everything was confusing. The purpose of the sketching phase was to integrate a lotus flower and a couple of hands carrying it.

Since we're talking about alternative medicine, the company implements meditation, and natural practices, to maintain equilibrium. That's why the logo was created using the Golden Ration. 

Salus has always use a green and violet/pinkish color. We decided to maintain this colors but using a PANTONE palette that could be used for digital and printing purposes. 

Typography

An easy to read font was necessary, that's why the Roboto family font was chosen. It works very well in printing and digital formats.

Branding Manual

A creation of manual with some branding guidelines on how to use the logo, the correct use of color, and established formats was vital to instruct the client on how the brand must be used from now on.

Stationery

Letterhead layout, business cards, envelopes among other applications were designed to keep aligned all aspects of the brand.

Other Applications

Labels for medicine, lab coats, recyclable bag, were also elements taken into account when refreshing the identity of the company.