Colproperty Management
-
Client: Colproperty Management
-
Industry: Real Estate
-
Services: Branding, Logo, Stationery
The Challenge
Re-brand, and establish new guidelines for Colproperty Management, a Real Estate company that required a more professional, corporate and fresh look to its identity.
Before
The logo they were previously using was not appealing at all. Although the concept was interesting, the execution didn't meet the expectations. The edgy lines, the colors used, and the numbers of elements used didn't fit well.
Re-Design Process
We wanted to use the same idea, but with an outstanding execution of it. The edgy corners needed to be change for rounded ones, the number of elements had to be reduced, and a new color palette had to be considered. I wanted the logo to look as if it was done using one line, take advantage of negative space to give the perception that it is an isometric view of a building.
Color Palette
I decided to establish a color palette based on a monochromatic blue which will stand out over a white a background. The fact that the blue evokes trust, confidence and a friendly environment, made me go for it. Only 2 colors were enough, remember, less is more.
Typography
In terms of family font, Signika was the perfect match for colproperty. The curvy lines, the rounded corners, complements very well with the logo. To be honest, while creating the logo I was thinking already in using Signika, it's one of my favorites.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
â
a b c d e f g h i j k l m n o p q r s t u v w x y z
â
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
â
a b c d e f g h i j k l m n o p q r s t u v w x y zâ
Final Result
Stationery
This is how guidelines and logo were implemented in the business cards, and letterhead. Definitely the use of light and dark blue offers a high contrast, making all look shiny and neat.
Editorial Design
A brochure was designed to show the mission, vision, and how the company works. To avoid using big chunks of text, the use of icons, and organigrams was necessary to make it look more appealing when reading it.
