Cindy Montoya Vergel

  • Client: Cindy Montoya Vergel

  • Industry: Entertainment & Recreation

  • Services: Logo, Social Media Templates, Icon Design

The Challenge

Create a personal brand for Cindy Montoya, a digital marketing specialist and a wanderlust person who wants to share her experiences through social media .

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Process

The main concept was to create a monogram with the letters of her first name (Cindy), last name (Montoya), and second last name (Vergel). The images below, shows the process to get to the final result in the creation of the logo.

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Color Pallette

A monochromatic purple palette was chosen to identify CMV brand. 

Typography

Ubuntu was selected as the primary font family used for the brad. It's a readable sans-serif typography, with subtle curves that offers dynamic to the identity.

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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How the logo looks

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Icon set

To make the brand more personalized, it was necessary the creation of a 30 icon set to make the content more fun and enjoyable as well. We went for something simple, that supports and communicates effectively the shared content.

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Application to Social Media

How the instagram profile turned out to look like.

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